23.02.12
ARMONK, N.Y., Nov. 25 (UPI) -- The heels on U.S. women's shoes remain high -- as they often do during poor economic times, but an IBM official says the company's analysis portends a change.
"Usually, in an economic downturn, heels go up and stay up -- as consumers turn to more flamboyant fashions as a means of fantasy and escape," Dr. Trevor Davis, a consumer products expert with IBM Global Business Services, said in a statement. "This time, something different is happening -- perhaps a mood of long term austerity is evolving among consumers sparking a desire to reduce ostentation in everyday settings."
The relationship of shoe styles to the economy has been tracked for at least 100 years. The low-heeled flapper shoes in the 1920s were replaced with high-heel pumps and platforms during the Great Depression.
During the 1970s oil crisis, the platform shoe made a comeback reversing the preference for low-heeled sandals in the late 1960s, while the low, thick heels of the 1990s "grunge" period gave way to "Sex and the City"-inspired stilettos following the dot-com bust at the turn of the century, Davis said.
Source: UPI.com